The Marketing Consultant

Sponsorships Have Legs

2011-10-31T14:06:00.000-07:00

The publicity has just begun relative to Z Blok being the official sunscreen of the PUMA Ocean Racing Team in the Volvo Around the World Race. This photo was from their first in-port race in Alicante Spain, a warm up for the 39,000 mile real deal.

E-contests

2011-10-21T07:15:00.000-07:00

Our biggest B to B client ran a contest in which anyone could enter once a day for three months by going to our clients web site. The prize was a new iPad.

One person at a major auto parts supplier entered 80 times. That is a lot of impressions for a qualified individual who works at a prospective customer. The winner entered 19 times and works at the same company.

That is a successful contest and our client is thrilled!

Getting Noticed

2011-08-26T07:59:00.000-07:00

One of the keys to marketing is getting noticed in close proximity to where your product might be used!

Three New Web Sites

2011-07-07T13:03:00.000-07:00

We recently completed three new web sites. Check out www.newportribroker.com, www.operahousetheater.org and www.thewatchhillconservancy.org.

PUMA Ocean Racing Sponsorship

2011-07-03T15:09:00.000-07:00

Today was the start of the Transatlantic Race from Newport to England. This photo is of Puma Ocean Racing's "Mar Mostro" maneuvering just before the start. They got off the line in first place. We are glad to have placed Z Blok sunscreen as the teams official sunscreen - they can't afford to have stinging eyes on deck. This is a winning sponsorship that will appeal to the next generation!

Z Blok and Puma Ocan Racing

2011-05-02T12:12:00.000-07:00

The importance of strategic alliances can not be overstated. So we are thrilled that Puma Ocean Racing has again chosen Z Blok as its official supplier of sunscreen products in the 2011/12 Volvo Around the World Race. Since they get hammered with waves and salt spray on their 36,000 mile ocean race they are perfect to give credibility to the brand. Thank you Puma Ocean Racing for all your support!

Z Blok and Dermatologists

2011-02-01T12:25:00.000-08:00

We are off to the American Academy of Dermatology Annual Meeting in New Orleans to promote Z Blok. We want dermatologists to sell Z Blok in their offices or refer them to ZBloksun.com to buy directly with a special offer.

We also now know that Z Blok does not pollute water like petroleum based sunscreens do. Yet another benefit of using Z Blok! Shrimp Poor Boy anyone?

"World On Water" video encourages weekly visits to ZBloksun.com

2011-01-18T07:58:00.000-08:00

We have arranged for the Z Blok web site to feature “World on Water” which is a weekly video magazine featuring the most interesting water based races and events from around the globe. New video will be posted every Friday which gives fans a reason to visit ZBloksun.com on a weekly basis.

Blount Boats Lands Large Order As A Result Of An E-newsletter

2010-12-21T07:32:00.000-08:00

We sent out an E-newsletter for Blount Boats just prior to them going to a commercial boat trade show where they had a booth. The e-newsletter talked about production equipment upgrades and new boat orders they had received recently. As a result, a former customer went to their booth at the trade show and placed an order for a 79 ft. excursion boat similar to the one pictured here! E-newsletters work and have a great ROI.

New Campaign for Linear Title & Closing

2010-12-14T08:40:00.000-08:00

We just completed a new ad campaign for Linear Title & Closing. The strategy is to communicate that their software is more flexible and more easily adapted to their customers existing systems. There are three ads in the campaign which runs in magazines that reach mortgage originators such as banks.

Marketing Research

2010-10-27T13:28:00.000-07:00

Marketing research is the foundation of an effective marketing plan. That is how big brands and companies get big. They research their target audience to find out what motivates them instead of guessing at it. Knowing what types of research to implement and when is our specialty.